Due to the private nature of the work displayed below, please do not share page content without Nate Anderson's written consent. Thank you.

Nate Anderson - Work Samples

Digital lead, Why not Sundays? 

For the Why not Sundays? campaign, my task was to put pressure on Minnesota's lawmakers and make Sunday sales a consumer-driven issue. As digital lead, the primary initiative was to connect everyday Minnesotans with legislators though email. We created a system that allowed users to enter their home address and subsequently write area-specific emails to the legislator(s) in their district. 

I conceptualized the campaign title, design, website layout, communications strategy and orchestrated all social and digital media - including the Squarespace site through which all of our grassroots outreach went. The Sunday sales issue was featured in every major local media outlet and the widespread attention led to the closest vote in Minnesota history. 

Digital Lead, A Greater Minnesota

A Greater Minnesota was formed from a coalition of agriculture-based organizations in Minnesota. After years of rural Minnesota being dismissed by the Minnesota state legislature, these organizations wanted to ensure that the lawmakers elected in fall 2014 would give attention to greater Minnesota. To do this, we created a 5-point pledge that was based on the fundamental needs of Minnesota's farmers. Candidates were given the opportunity to sign the pledge, promising to address the importance of agriculture to Minnesota during their time of service. Those candidates were featured on the A Greater Minnesota website and could therefore use the platform as an election tool. 

As digital lead, my job was first and foremost to broadcast the website and its corresponding social media accounts to indicate that this was a source voters and farmers were using to get news, connect and see which candidates in their area had taken the pledge. From there, we used highly-targeted social media advertising to make sure the right audiences were seeing the campaign. More than half of the elected Minnesota House Representatives signed the pledge. 

DIGITAL Lead, face aging mn

Face Aging MN is a campaign that was created to raise awareness and generate funding to supplement the needs of Minnesota's growing senior population. The challenge was to create a digital space that could be easily used and navigated by people both young and old, and in addition, the content within the website had to be useful and compelling to a variety of audiences - healthcare workers, legislators and members of the media. The website navigation is simple, and the content utilizes interactive data to drive the message home. 

By humanizing the issue using a series of videos shared on social media, the campaign led to a historic victory for long-term care and nursing homes in the 2015 legislative session.

DIGITAL STRATEGIST / Video, St. Croix Crossing

Upon its completion, the St. Croix Crossing will be a highly-visual and historic piece of architecture connecting Minnesota and Wisconsin. Because of its extensive nature, members of the community have a lot of questions about the bridge and the process in which it's being built. My strategy has been to utilize Facebook as a centralized hub of two-way communication between interested community members and project managers or engineers, and to present the information in meaningful and engaging ways, including video and graphics. 

DIGITAL strategist, Clearway Minnesota

ClearWay Minnesota is a non-profit organization setup to reduce the harm of tobacco in Minnesota by leading research efforts and directly advocating for at-risk populations. My role with ClearWay is to provide digital support and consultation. I design, write and send all grassroots emails to advocates, develop creative assets to be used as marketing tools, and lead event-based social media outreach and engagement.